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Truth //

Vans Collaboration + Merch

NEW REVENUE STREAMS

Truth, whose mission is to end teen smoking, has no real product to sell.  But in finding ways to connect more closely with their 'Finisher' audience, we helped them identify a new source of revenue to help in their fight.  Enter Vans shoes and artist Kevin Lyons, who collaborated to create a limited edition sneaker generating awareness and $$$.  

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