Having worked with Justin for over a decade while I was Carl's Jr.'s CMO, I can say with certainty that he is not only a top-notch creative leader, but he was genuinely invested in the business goals of our brands and imbedding himself as a true partner, both for us at corporate and for our franchisees. On numerous occasions he and the team he managed partnered with us to identify new tactics to drive sales for new and existing menu items, and even came up with the idea for one of our best selling products in recent years.
Justin came to StubHub for a few months to lead the design and delivery of our 2019 Brand campaign. In his short time with us, Justin had a significant impact on the culture and creative capabilities of the team. For instance, he helped the internal team of designers be more comfortable taking risks and pushing the envelope. Under his leadership, the team delivered a very successful campaign that is driving measurable business performance, and we have a series of yet-to-be-released innovative Brand boosting concepts that we are pushing internally. In addition, and most importantly, Justin transformed the team into a more confident and energized group of designers. Finally, Justin has been a pleasure to work with. He is always positive and is very agile at managing feedback from non-creative folks like me.
Head of Marketing, Tally
Justin is one of the best creative partners I've worked with. Having him on our team at SoFi allowed us to be better partners with our agency and get the most creative and impactful work out of them. Justin has a very clear POV and will push for the best work out of everyone while at the same time being a joy to work with.
CMO, Truth Initiative
Finding a passionate, dedicated team that understands how necessary it is for a well-thought strategy and uncommon insights to be the driving forces of impactful creative is rare. Justin and Mick develop memorable campaigns by having the rare ability to pivot between thinking strategically and creatively. They listen to needs and wants, and they ideate solutions that showcase their strengths.
Justin is both an experienced brand steward and agency empath, making him the perfect agency-client bridge to better communication, collaboration and efficiency. He was right alongside us and the client team, from pitch through delivery, providing insight and steering the creative from the middle seat. Wish we could have a secret weapon like him on every project.
I couldn’t be more delighted to have crossed paths with Justin Hooper and the entire team at Undnyable. I’ve long been unimpressed with the state of legal marketing in general, and with my former creative partners in particular. Working with Undnyable was a completely different experience. From the time invested in concepting, to executing the spot, to the post-production work and development of the collateral materials, every single element that Undnyable touched exceeded my expectations, and the result was true innovation. The Undnyable team is more than a creative force; they have execution down cold. Every deadline was met on time or ahead of time. Every aspect of the marketing plan was well-considered, and executed beautifully. It’s completely opened my eyes to what’s possible, and there’s simply no way I would consider going elsewhere for future creatives. Simply put: they are best in class, and if you care enough about your product or service to market it, you can’t afford to not do business with Justin and his team.
I think what’s so cool about Justin’s consultancy is everyone wins. He helps brands navigate the agency relationship and development process. He helps agencies make the brand work better. From the very beginning, there’s a level of trust that can sometimes take months or years to formulate. Because he’s been an executive creative director at one of the best agencies in the world, helping to create amazing work, he knows what it takes to push everyone forward. He challenged us every step of the way, and that lead to the best creative. But it never felt like “us against them,” it always felt like we were in this together. And yet he understands the importance of business objectives as well as understanding what it takes to craft the work. It’s a powerful (and rare) combination.
When I was CMO at SoFi, we were looking to strengthen our internal creative capabilities and in his first week as a consultant, Justin had audited our group and identified next steps to help us get there, inspiring our team and department in the process. He partnered with us to help drive a creative project pitch by three A-list agencies and followed along from ideation through final production. Additionally he helped our internal teams generate and produce a late breaking Super Bowl ad in under a week.
I have had the pleasure of working with Justin at two different companies. What is never in short supply in working with Justin and the Undnyable team are bold and impactful creative ideas and approaches with a keen lens on Brand Response. The result is creative and campaigns that resonate and delight audiences.
They simply just work!
SVP, Truth Initiative
Justin can’t be placed neatly in a box. In the years we worked together, he pivoted from creative director to strategist and back—on every phone call, and in every meeting. He can, and will, do and understand it all in his effort to go above and beyond expectations. He is a dedicated partner who shared our mission and inspired his team to help us drop the teen smoking rate from 9% to 6% in the time we worked together.
Director of Integrated Marketing, Figure
The team at Undnyable was a pleasure to work with. From campaign ideation through post-production, the process was well-managed and the end result was beyond what we'd imagined. Undynable helped us push limits and evolve the Figure brand - through tone, approachability, and humor. An attentive eye on production details, cultural nuances, and a truly ownable creative approach - lent to an exceptional output. Figure benefited greatly from working with Undnyable, and would be excited to partner together again in the future.