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Truth // Progress Reports


In our fight to combat teen smoking and to keep the momentum going we crafted a way to highlight the progress of the movement, as it happened in near real-time.  We constructed a secondary campaign consisting of a series of Progress Report films and social content for use on-line and on TV which were produced fully in-house and highly cost effective to keep frequency up and budgets down.

Truth // Progress Report: Syracuse

Truth - Catmageddon - :30

Truth // Progress Report: RJ Reynolds

Truth // Progress Report: Florida

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