Truth // Left Swipe Dat
CONNECTING THROUGH CULTURE (AND DATA)
As it turns out, if you're not smoking in your dating profile pics, you get double the matches.
So we used the Grammy's as one of Truth's tentpole events, with music as our weapon, to capture the attention of the world (and twittersphere) by writing, producing and airing a full length music video featuring social and music stars Becky G, 5th Harmony, Grace Helbig, King Bach, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto. During the broadcast our #LeftSwipeDat was the number one organic top trending topic on Twitter in the US and Worldwide, beating out #Grammys.
Following the success of the Left Swipe Dat music video on the Grammys, and the viral reaction the campaign received with fans and organic social influencers, we invited the world to make #LeftSwipeDat there own, with the most epic Lip Sync; #LipSyncDat