Carl's Jr. // Reclaim Your Angus
REACTING IN REAL-TIME
When McDonald’s abruptly dropped their Angus beef burgers from their menu, we saw an opportunity to start a conversation about Angus and highlight Carl’s Jr. and Hardee’s burger superiority.
So, in a one-day marketing blitz, Andy Puzder, the CEO of Carl’s Jr. and Hardee’s, replied to some of the thousands of angry McDonald’s customers on Twitter to assure them they could still get Angus burgers at his restaurants.
On that same day, we also ran a full-page ad in USA Today and sponsored a highly-targeted message on Facebook, all directly aimed at McDonald's customers. And all leading them to ReclaimYourAngus.com for a coupon to get our bigger, better Angus burger for less.
In just three days, the campaign had over 19 Million Twitter impressions, 102 Million earned media impressions, and 37k new fans to Carl's Jr. and Hardee's on Facebook.