It seems like every brand has a hard seltzer these days. But no other brand has the Rainier Beer legacy. And they sure as hell don’t have Ron Yaier, the 68 year old marine biologist we invented to uncover the newest species of Rainiers: The Wild Seltzers. Blurring the lines of science and mythology, we tapped into millennials' love for discovery with quirky content and a paid social strategy that drove engagement and punched above its budgetary weight.