As a Pacific Northwest legacy brand, Rainier has a rich history of entertaining and wild advertising and a cult following of loyal fans. But, it’s been decades since the Mountain Fresh Rainiers ran free in the wild.

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Fast forward to 2019 as the once wild Rainier Beers have been domesticated, forced to adapt to a more ‘metropolitan’ lifestyle.  In short, they’ve turned into city folk...a bit like us.

 

It's time to re-ignite a legacy brand.

It’s time to Rewild the Rainiers!

 

Partnering with DNA Seattle as Co-Creative Director and commercial Director on this campaign, which was more than just a little fun to shoot. 

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The resulting campaign created a 63% increase in unaided awareness, 53% increase in brand recognition, consumer sentiment rose by 35% and was their highest performing campaign since the 1980's.