Rainier Beer // Rewild The Rainiers
CREATIVE DIRECTING + COMMERCIAL DIRECTING
As a Pacific Northwest legacy brand, Rainier has a rich history of entertaining and wild advertising and a cult following of loyal fans. But, it’s been decades since the Mountain Fresh Rainiers ran free in the wild.
Fast forward to 2019 as the once wild Rainier Beers have been domesticated, forced to adapt to a more ‘metropolitan’ lifestyle. In short, they’ve turned into city folk...a bit like us.
It's time to re-ignite a legacy brand.
It’s time to Rewild the Rainiers!
Partnering with DNA Seattle as Co-Creative Director and commercial Director on this campaign, which was more than just a little fun to shoot.
The resulting campaign created a 63% increase in unaided awareness, 53% increase in brand recognition, consumer sentiment rose by 35% and was their highest performing campaign since the 1980's.
We created everything from :06 pre-roll, to Instagram stories to help fans answer the call of Rewild!