As a Pacific Northwest food brand with national reach but regional awareness, Olympia Provisions tasked us with creating the brand's first national campaign, taking on 'Big Meat' with a Connected TV campaign. Olympia Provisions is elevating the idea of “American Charcuterie” through better quality ingredients and more sustainable practices, but many people think all salamis are the same. So America needed a bit of a wake up call about the downright sh**ty salami they've been eating all these years. (Disclaimer: No real Americans were harmed in the making of these ads)