Carl's Jr. // Hunger Campaign
MAKING PEOPLE HUNGRY WHILE COMBATTING THE SALES DECAY
After any big "Limited Time Offer" product launch, sales immediately follow, however two to three weeks later, that launch has gone from new news, to slightly less new news, and sales naturally decline. To help combat the the natural sales decline after any new product launch at Carl's Jr., we created a secondary campaign, dubbed "The Hunger Campaign" or "Hungry Campaign" to reinvigorate the product and get up close and personal showcasing big juicy indulgent products in an ownable and production-cost friendly way.
Over the course of five years we Directed and concepted 30-40 of these Hunger Spots using both actors and celebrity influencers to extend our product messaging and make the most appetizing and attention grabbing work possible.