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Carl's Jr. // The El Diablo Burger


As part of our regular meetings and product brainstorming in the Carl's Jr.'s test kitchen, we partnered to create a product that was a first for the category and, based off of our research with the young hungry guy audience, we suspected would be a hit; The El Diablo burger.  The product went on to be one of the brand's best selling LTO (limited time offerings), and earned a place on the permanent menu board.

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