Carl's Jr. //
Call of Duty Partnership
MUTUALLY BENIFICIAL BRANDING
We connected the audiences of Activision's Call of Duty and Carl's Jr. to help promote a coordinated release of two products in market; Carl's Jr.'s latest burger creation and the highly anticipated release of Call of Duty: Black Ops III. To do so, we helped to invent an epic Carl's Jr. combo meal based on one of the most desirable elements of the Activision game: The Ultimate Care Package.
A first ever in-game and in-store integration where young hungry gamers could fuel up on big, juicy burgers and win cool Carl's Jr. themed prizes in the game. Prizes like the 'Take Out' personalization pack featuring a ketchup mustard and extra pickle weapon camo.
To connect even deeper with their audiences, we partnered with gaming influencer Swiftor to bring the Ultimate Care Package to life on Twitch. And on Veteran's Day, Carl's Jr. donated 100% of the proceeds to the Call of Duty Endowment (C.O.D.E.), an organization committed to helping troops find employment — the promotion created over 400 jobs for our nation's vets.