THE NEW "NORMAL"
COVID has changed our business.
In fact, it's changed all business.
Customers aren't strolling local retail locations discovering new products, home grown businesses can't easily set up shop in their farmer's market to explain and showcase their products, and in-person meetings with wholesale buyers have vanished.
Which presents an opportunity; to find new methods to tell your Business's story and reach the same, and new, people.
We've adapted our offerings to provide a low cost solution to telling your Brand's story, consistently and effectively.
Below are a few such examples, at different budget levels, to give you an idea of how we can work together.
Goodwell.co //
Toothbrushes That Don't Last
UNDER $10,000
Prior to COVID, Goodwell.co had been ramping up their consumer retail outlet channel in local area Portland markets, banking on those sales to drive business in 2020. And while they had an existing on-line store presence, it wasn't as streamlined or as tailored to consumer behaviors as it could have been.
Undnyable worked with them to concept, create and produce their first Brand launch campaign, in the form of three :30 Digital Video ads to be run on Facebook, Instagram and other paid digital media channels. We also developed a digital still asset campaign to help differentiate Goodwell.co from their competitor set on-line. Then we took a close look at their existing consumer facing website to provide suggestions on how to improve the experience and drive sales at a lower margin.
Here's the campaign:
Each year, over 850 million plastic toothbrushes end up in landfills, where they sit for centuries. In fact, every single plastic toothbrush that has ever been made, still exists somewhere. But you know what doesn’t stick around…a bamboo toothbrush.
So who better to tell the story of their short, bio-friendly, lifespan than Goodwell Co.’s Bamboo Toothbrushes themselves.
Goodwell Co. // Pandas
Goodwell Co. // Reincarnated
Goodwell Co. // The Nomadic Life
Inspired Leaf Tea //
Brand Story
UNDER $20,000
Based in Bend, Oregon, Inspired Leaf Tea is a small family run business that was hit hard by COVID-19. More than 70% of their business was driven through face to face interactions, sharing their brand story in person to restaurant owners, food and beverage program managers and general consumers at local events like farmer's markets. They were in need of a new way to get their brand story in the hearts and minds of their consumers.
Using a very small crew, we concepted and shot this piece, breaking it into chapters, for use in email, social and paid digital. As part of the shoot, we pulled imagery to build a library of social assets they could have at the ready.