Activision // The Golden Buck

MARKETING + PRODUCT INTEGRATION

We partnered with Activision to help drive sales of their wildly popular title, Big Game Hunter, by architecting a marketing promotion inside the game itself. We collaborated with the game programmers to create a "Golden Buck" hidden deep inside of the game — if gamers were able to snare it and share their prize via social media, they were entered into a chance to win $50,000 real bucks outside of the game.  After we built this promotion we introduced the most unlikely, but likable, character to help announce it across broadcast and social; Steve the Deer.

UndnyableSlateBackground.jpg

Curious?

Let's grab a drink, or a socially distanced Zoom call, and chat.

© 2020 Undnyable, LLC          PORTLAND | SAN FRANCISCO | LOS ANGELES | SEATTLE | NEWPORT BEACH

  • Instagram
  • Vimeo
  • LinkedIn