STRENGTHENING SOCIAL

Partnering and leading the SoFi internal creative department, we worked to build social content that was clear, concise, shareable and compelling to the loyal member base, turning them from followers to evangelizers and helping us grow membership in the SoFi product line through word of mouth, versus large scale media buys. 

Leading with a socially led campaign for IRA's designed to showcase how simple investing is through SoFi.

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 The Streamlined IRA Investing made simple.

The Streamlined IRA
Investing made simple.

 The Clean IRA Investing made simple.

The Clean IRA
Investing made simple.

 The Easy-Breezy IRA Investing made simple.

The Easy-Breezy IRA
Investing made simple.

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 The Brilliant IRA Investing made simple.

The Brilliant IRA
Investing made simple.

 The Totally Sweet IRA Investing made simple.

The Totally Sweet IRA
Investing made simple.

 The Fresh IRA Investing made simple.

The Fresh IRA
Investing made simple.

Followed by career advice in the form of a bullet journal, showcasing the free career counseling services offered to SoFi's member base.

And then a series of short, unskippable, Instagram and Facebook films to speak directly to the struggle of paying off your student loans.