Navigating Projects from Pitch through Production
In working to help build out SoFi's internal creative capabilities, SoFi identified that they needed an Agency partner to help them craft their next March Madness campaign. Distilling a potentially complicated offering into a clear, emotionally driven, and actionable creative campaign.
We collaborated along side SoFi to help identify and introduce Agencies for the pitch and navigate the creative pitch process. Following the win by Omelet, LA, we worked hand-in-hand with the Agency, communicating between both sides, to fine-tune the work and produce it from start to finish; director search, casting, pre-pro, shoot, editorial, color transfer, music, vo, mix, vfx and on-line.