While we're not an agency, nor a production house, our history and experience in both industries allows us to create work from the initial strategic stage, through ideation, and production all in-house. And by in-house, we mean working with super talented people who are in their own respective 'houses'.
1-800-NoCuffs had been doing direct response TV, Radio and Print marketing since it's inception with much success, but the founder, Darren Kavinoky (a TV personality on his own) was looking for a new way to connect with their audience that would be more engaging, socially sticky, and fun that the work they had done in the past.
We partnered with him to create an entirely new product, the De-Alcohol-Orizer™ - which uses space age technology to completely neutralize any Alcohol or other drugs in your system, instantly! Sound too good to be true?
Call of Duty & Carl's Jr. join forces, and audiences.
We connected the audiences of Activision's Call of Duty and Carl's Jr. to help promote a coordinated release of two products in market; Carl's Jr.'s latest burger creation and the highly anticipated release of Call of Duty: Black Ops III.
Hoping to make the largest and most profound impact on teen's KAB (knowledge, attitudes and beliefs) we worked with Truth to develop a series of campaigns that connect directly to the culture of our audience in the most integrated, yet disruptive way.
Partnering and leading the SoFi internal creative department, we worked to build social content that was clear, concise, shareable and compelling to the loyal member base, turning them from followers to evangelizers and helping us grow membership in the SoFi product line through word of mouth, versus large scale media buys.
Ever wonder what you're actually paying for all of those Black Friday deals everyone's busy fighting for? A retailer's yearly sales numbers often depend on incentivizing buyers with huge savings during Black Friday, but what's the real cost of those items when you put them on a credit card?
Truth, whose mission is to end teen smoking, has no real product to sell. But in finding ways to connect more closely with their 'Finisher' audience, we helped them identify a new source of revenue to help in their fight.
In working to help build out SoFi's internal creative capabilities, SoFi identified that they needed an Agency partner to help them craft their next March Madness campaign. Distilling a potentially complicated offering into a clear, emotionally driven, and actionable creative campaign.
As part of our regular meetings and product brainstorming in the Carl's Jr.'s test kitchen, we partnered to create a product that was a first for the category and, based off of our research with the young hungry guy audience, we suspected would be a hit; The El Diablo burger.