Truth takes on, and over, the MTV VMA's
Hoping to make the largest and most profound impact on teen's KAB (knowledge, attitudes and beliefs) we worked with Truth to develop a series of campaigns that connect directly to the culture of our audience in the most integrated, yet disruptive way.
Truth + Vans + Kevin Lyons
Truth, whose mission is to end teen smoking, has no real product to sell. But in finding ways to connect more closely with their 'Finisher' audience, we helped them identify a new source of revenue to help in their fight.
Progress Reports as Progress Happens
In our fight to combat teen smoking and to keep the momentum going we crafted a way to highlight the progress of the movement, as it happened in near real-time.
Left Swipe Dat @ The Grammy's
We used the Grammy's as one of Truth's tentpole events, with music as our weapon, to capture the attention of the world (and twittersphere) by writing, producing and airing a full length music video featuring social and music stars Becky G, 5th Harmony, Grace Helbig, King Bach, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.
Truth & Petco team up to save even more lives.
After uncovering a surprising fact that cats are twice as likely to get cancer if their owner smokes we began a partnership between Truth and PetCo, to promote pet wellness and awareness of the fact through a truth branded product given away free in stores.
Truth + Media & Artist Partnerships
To help connect the mission of truth to teen culture, we went straight at developing partnerships that our "Finisher" audience finds entertaining and credible; Eric Andre, Adult Swim, and Faust.