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Reacting in Real-Time

Reacting in Real-Time

Reclaim Your Angus

When McDonald’s abruptly dropped their Angus beef burgers from their menu, we saw an opportunity to start a conversation about Angus and highlight Carl’s Jr. and Hardee’s burger superiority. 

Connecting through Culture

Connecting through Culture

Left Swipe Dat @ The Grammy's

We used the Grammy's as one of Truth's tentpole events, with music as our weapon, to capture the attention of the world (and twittersphere) by writing, producing and airing a full length music video featuring social and music stars Becky G, 5th Harmony, Grace Helbig, King Bach, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.