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Mutually Beneficial Branding

Mutually Beneficial Branding

Call of Duty & Carl's Jr. join forces, and audiences.

We connected the audiences of Activision's Call of Duty and Carl's Jr. to help promote a coordinated release of two products in market; Carl's Jr.'s latest burger creation and the highly anticipated release of Call of Duty: Black Ops III.

Co-Creating Products

Co-Creating Products

The El Diablo Burger

As part of our regular meetings and product brainstorming in the Carl's Jr.'s test kitchen, we partnered to create a product that was a first for the category and, based off of our research with the young hungry guy audience, we suspected would be a hit; The El Diablo burger.