Viewing entries tagged
Digital

Followers into Evangelists

Followers into Evangelists

Strengthening Social

Partnering and leading the SoFi internal creative department, we worked to build social content that was clear, concise, shareable and compelling to the loyal member base, turning them from followers to evangelizers and helping us grow membership in the SoFi product line through word of mouth, versus large scale media buys. 

Changing the Conversation

Changing the Conversation

The Real Cost of Black Friday Deals

Ever wonder what you're actually paying for all of those Black Friday deals everyone's busy fighting for? A retailer's yearly sales numbers often depend on incentivizing buyers with huge savings during Black Friday, but what's the real cost of those items when you put them on a credit card?