The El Diablo Burger

As part of our regular meetings and product brainstorming in the Carl's Jr.'s test kitchen, we partnered to create a product that was a first for the category and, based off of our research with the young hungry guy audience, we suspected would be a hit; The El Diablo burger.  The product went on to be one of the brand's best selling LTO (limited time offerings), and earned a place on the permanent menu board.