Ideation through Production

Ideation through Production

One stop. Shop?

While we're not an agency, nor a production house, our history and experience in both industries allows us to create work from the initial strategic stage, through ideation, and production all in-house. And by in-house, we mean working with super talented people who are in their own respective 'houses'.  

1-800-NoCuffs had been doing direct response TV, Radio and Print marketing since it's inception with much success, but the founder, Darren Kavinoky (a TV personality on his own) was looking for a new way to connect with their audience that would be more engaging, socially sticky, and fun that the work they had done in the past. 

We partnered with him to create an entirely new product, the De-Alcohol-Orizer™ - which uses space age technology to completely neutralize any Alcohol or other drugs in your system, instantly! Sound too good to be true? 

Mutually Beneficial Branding

Mutually Beneficial Branding

Call of Duty & Carl's Jr. join forces, and audiences.

We connected the audiences of Activision's Call of Duty and Carl's Jr. to help promote a coordinated release of two products in market; Carl's Jr.'s latest burger creation and the highly anticipated release of Call of Duty: Black Ops III.

Disrupting Culture

Disrupting Culture

Truth takes on, and over, the MTV VMA's

Hoping to make the largest and most profound impact on teen's KAB (knowledge, attitudes and beliefs) we worked with Truth to develop a series of campaigns that connect directly to the culture of our audience in the most integrated, yet disruptive way.

Curating and Managing Brand Partners

Curating and Managing Brand Partners

Carl's Jr. + Rick & Morty and Aqua Teen Hunger Force

We teamed up with the creators of the wildly popular show Rick & Morty to help bring Carl's Jr.'s epic burgers to life, for real, in a cartoon.  

Followers into Evangelists

Followers into Evangelists

Strengthening Social

Partnering and leading the SoFi internal creative department, we worked to build social content that was clear, concise, shareable and compelling to the loyal member base, turning them from followers to evangelizers and helping us grow membership in the SoFi product line through word of mouth, versus large scale media buys. 

Marketing Integration

Marketing Integration

Re-Shaping Activision's Big Game Hunter title through an integrated promotion

We partnered with Activision to help drive sales of their wildly popular title, Big Game Hunter, by architecting a marketing promotion inside the game itself.

Changing the Conversation

Changing the Conversation

The Real Cost of Black Friday Deals

Ever wonder what you're actually paying for all of those Black Friday deals everyone's busy fighting for? A retailer's yearly sales numbers often depend on incentivizing buyers with huge savings during Black Friday, but what's the real cost of those items when you put them on a credit card?

New Revenue Streams

New Revenue Streams

Truth + Vans + Kevin Lyons

Truth, whose mission is to end teen smoking, has no real product to sell.  But in finding ways to connect more closely with their 'Finisher' audience, we helped them identify a new source of revenue to help in their fight. 

Agency Collaboration

Agency Collaboration

Navigating Projects from Pitch through Production

In working to help build out SoFi's internal creative capabilities, SoFi identified that they needed an Agency partner to help them craft their next March Madness campaign. Distilling a potentially complicated offering into a clear, emotionally driven, and actionable creative campaign.

Co-Creating Products

Co-Creating Products

The El Diablo Burger

As part of our regular meetings and product brainstorming in the Carl's Jr.'s test kitchen, we partnered to create a product that was a first for the category and, based off of our research with the young hungry guy audience, we suspected would be a hit; The El Diablo burger.

Demonstrating Progress

Demonstrating Progress

Progress Reports as Progress Happens

In our fight to combat teen smoking and to keep the momentum going we crafted a way to highlight the progress of the movement, as it happened in near real-time.

Reacting in Real-Time

Reacting in Real-Time

Reclaim Your Angus

When McDonald’s abruptly dropped their Angus beef burgers from their menu, we saw an opportunity to start a conversation about Angus and highlight Carl’s Jr. and Hardee’s burger superiority. 

Connecting through Culture

Connecting through Culture

Left Swipe Dat @ The Grammy's

We used the Grammy's as one of Truth's tentpole events, with music as our weapon, to capture the attention of the world (and twittersphere) by writing, producing and airing a full length music video featuring social and music stars Becky G, 5th Harmony, Grace Helbig, King Bach, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.

Brand Matchmaking

Brand Matchmaking

Truth & Petco team up to save even more lives.

After uncovering a surprising fact that cats are twice as likely to get cancer if their owner smokes we began a partnership between Truth and PetCo, to promote pet wellness and awareness of the fact through a truth branded product given away free in stores.

Indentifying & Guiding Branded Content

Indentifying & Guiding Branded Content

Truth + Media & Artist Partnerships

To help connect the mission of truth to teen culture, we went straight at developing partnerships that our "Finisher" audience finds entertaining and credible; Eric Andre, Adult Swim, and Faust.

Directing

Directing

Cutting out the middle-man, err Director

For the past 10 years Justin has been fortunate enough to combine his passion for food and photography into Commercial Directing, generating cost efficiencies for his clients and an intimate understanding of production and the directing process along the way.