Figure // Blockchain AMA
FROM CONCEPTING THROUGH PRODUCTION
For our second year working with the Figure brand, the aim was to solidify our place as the first consumer brand to demystify Blockchain technology through a series of "Ask Me Anything" Broadcast TV and Digital films hosted by Blockchain (aka Blocky) himself.
Since the launch of our first "Meet Blockchain" campaign with Figure, blockchain technology has, quite abruptly, gone mainstream. So much so, the distinction between the technology itself and cryptocurrency as a whole still leaves a lot of questions and concerns unanswered. And Figure has built a whole new product backed by the same technology called Figure Pay. Allowing consumers and business owners the ability to exchange money seamlessly with benefits on each side.
The campaign consists of eight :30 TV/Digital Spots, :15 social films, a long form digital film, social and radio.