“I think what’s so cool about Justin’s consultancy is everyone wins. He helps brands navigate the agency relationship and development process. He helps agencies make the brand work better. From the very beginning, there’s a level of trust that can sometimes take months or years to formulate. Because he’s been an executive creative director at one of the best agencies in the world, helping to create amazing work, he knows what it takes to push everyone forward. He challenged us every step of the way, and that lead to the best creative. But it never felt like “us against them”, it always felt like we were in this together. And yet he understands the importance of business objectives as well as understanding what it takes to craft the work. It’s a powerful (and rare) combination.”